How often should law firms write new content? The answer depends on their goals. They should create informative content often if they want to get more leads or increase sales. To improve their brand image and reputation, they should create in-depth, high-quality content more slowly (but still regularly). Content marketing […]
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No matter how easy your website is to navigate or how clean the user experience (UX) is, an on-site search function is vital. Your site visitors want a direct way to find exactly what they want. On-site search is more than a search box; it’s an essential aspect of how […]
As search engines evolve to understand language in a more sophisticated way, relationships are becoming ever more important in SEO. Semantic search is here to stay so it’s time to pay attention to connections and associations to take your SEO content to a new level. Using entities in your content […]
