Bo Seo is a two-time world champion debater and a former coach of the Australian national debating team and the Harvard College Debating Union. In his book, Good Arguments: What the Art of Debating Can Teach Us About Listening Better and Disagreeing Well, he maintains the skills learned in academic […]
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Should the larger focus of your SEO efforts go toward creating new content or updating existing content? In my opinion, you should dedicate about half of your SEO efforts to updating old content, and the other half to creating new content. Here’s why. Webpages build value over time The content […]
There’s an old maxim in the marketing world, “content is king.” This has been true as long as search engine optimization has been around, and probably dates back even further in the world of general marketing. But as simple as that adage is, it leaves a lot of room for […]
