At Google I/O 2021, Google announced a new technology called MUM (Multitask Unified Model) that it will use internally to help its ranking systems better understand language. Since the announcement, there has been much discussion about if or when MUM would become a ranking factor. What Is MUM? Dubbed “a […]
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Earlier this year at SMX Advanced, I presented results from our Peak Ace test lab. These tests shed some light on several technical implementation points and how Googlebot would deal with them. One of my favorite tests examined Google’s indexing of iFramed URLs and their content. In my SMX Advanced […]
Google announced a Core Algorithm Update on September 12, 2022. The official Google list of announced updates stated that it will take up to two weeks to finish rolling out. “Released the September 2022 core update. The rollout could take 2 weeks to complete.” The initial response from the search community […]
No matter how easy your website is to navigate or how clean the user experience (UX) is, an on-site search function is vital. Your site visitors want a direct way to find exactly what they want. On-site search is more than a search box; it’s an essential aspect of how […]
Bo Seo is a two-time world champion debater and a former coach of the Australian national debating team and the Harvard College Debating Union. In his book, Good Arguments: What the Art of Debating Can Teach Us About Listening Better and Disagreeing Well, he maintains the skills learned in academic […]
In the search engine optimization business, we spend so much time thinking about Google algorithms, sitemaps, and backlinks that we sometimes lose sight of the primary goal: providing useful information to human visitors. In the past, it was easy to understand why. You could cram your page with keywords, slap […]
