With the pandemic abruptly forcing world markets to go remote, technology and its different uses appear to be growing at an exponential pace. New technologies have now become commonplace in spheres previously unassociated with technology. The advent of these new technologies has significantly widened the scope of the ‘classic’ definition […]

Digital marketing is about generating leads and drumming up business—and often, there’s not much room in the conversation for empathy. Web visitors represent dollar figures, right? Is there even a metric for empathy? Good news: You can center empathy in your marketing strategy and still achieve your business goals! In […]