I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. Which (more advanced) metrics we should establish to determine actual […]

Sept. 19, 2022 MILWAUKEE — James B. Speta, Elizabeth Froehling Horner Professor of Law at Northwestern University Pritzker School of Law, will deliver Marquette University Law School’s annual Boden Lecture, “Can common-carrier principles make for a better internet?” on Thursday, Sept. 22, at 4:30 p.m. in the Lubar Center at […]

Every PR professional knows the power of the press release. Whether you’re launching a new product, announcing a merger, or have any other notable information you want to share, the press release is a great way to distribute that information.  But does it have any impact on your SEO efforts? […]