Lots of people are fascinated by dinosaurs. But being a dinosaur brand doesn’t make you fascinating. In fact, it’s the quickest way to lose credibility in the eyes of your customer.  How do brands become dinosaurs? No brand ever thinks they are stuck-in-their-ways or will become obsolete. Yet, many companies […]

Recently, Apple announced the all-new MacBook Air for 2022, featuring a big redesign and the new Apple M2 processor. It’s certainly a compelling laptop, but it’s not without competition, and the Lenovo ThinkPad X1 Carbon Gen 10 is another fantastic device launched this year. They’re geared towards very different markets, […]

In 2018, the Cambridge Analytica scandal shook the world as the public found out that the data of up to 87 million Facebook profiles were collected without user consent and used for ad targeting purposes in the American presidential campaigns of Ted Cruz and Donald Trump, the Brexit referendum, and […]

Should the larger focus of your SEO efforts go toward creating new content or updating existing content? In my opinion, you should dedicate about half of your SEO efforts to updating old content, and the other half to creating new content. Here’s why. Webpages build value over time The content […]

The proxy vs VPN debate addresses two different methods of accessing the internet anonymously. Both make it appear as if you’ve established a connection from a different IP address by routing traffic through a remote server. This may be particularly important if you’re concerned about the privacy of your personal […]