Viewability as a standard measurement metric for digital advertising emerged out of necessity around 2010, in response to a “wild West” market landscape of proliferating exchanges, publishers and tech platforms. With little top-down oversight, the open advertising environment was rife with fraud and unfulfilled promises. Brands and agencies alike were […]

The best gaming gadgets of 2022. Credit: Pixabay It’s the day before Black Friday! What’s that called again? Oh yeah, Thanksgiving! The best holiday of the year now casts a dark shadow, with the most flagrantly capitalistic day of the year encroaching ever more into today’s festivities (and the whole […]

DUBLIN–(BUSINESS WIRE)–The “Digital Marketing Software Global Market Report 2022” report has been added to ResearchAndMarkets.com’s offering. The global digital marketing software market is expected to grow from $56.77 billion in 2021 to $67.53 billion in 2022 at a compound annual growth rate (CAGR) of 18.95%. The digital marketing software market […]

Asus just launched its latest flagship business laptop, the ExpertBook B9, which it claims is the lightest of its kind at just 1.94 pounds. Designed specifically for on-the-go executives and professionals needing a lightweight laptop that doesn’t sacrifice power, endurance, durability, and sustainability, the ExpertBook B9 seems to be Asus’ […]