Digital marketing is about generating leads and drumming up business—and often, there’s not much room in the conversation for empathy. Web visitors represent dollar figures, right? Is there even a metric for empathy? Good news: You can center empathy in your marketing strategy and still achieve your business goals! In […]

So, at laboratories like NPL, scientists are now experimenting with new optical technology, with the hope that within the next decade or so, the second will get a new definition. Much more testing is needed first though. “You need to create a definition that’s usable, that’s practical, and realisable for […]

Graphic by Giovanna Chung/KCM Share From the obvious to the more discreet, these gadgets will help you beat the heat. Rising temperatures, hot flashes, sweaty workouts — there are plenty of reasons you may feel overheated while simply existing in your day-to-day life. And with the current heat wave affecting […]

Zohaib Hassan is the Founder & Partner at Lead Origin. A modern consulting firm focused on digital transformation & intelligence. getty Despite the advent of social media and the proliferation of billions of websites on the internet, email marketing is still standing. Email lets you personalize your message in ways […]

If you’re looking to create a website, WordPress is a great option. It’s one of the best website builder platforms and free to use.  This article will walk you through how to build a WordPress website. We’ll cover everything from domain registration to installing WordPress plugins.  So whether you’re a […]