Google’s Search Advocate John Mueller provided an interesting answer as to whether there was an SEO downside from linking to insecure HTTP web pages. One would think that linking to HTTP pages might be seen as a negative quality of a page because it might seem like a negative user […]
SEO
Sitemaps are a powerful tool for SEO pros and webmasters. They help Google and other search engines navigate through a website and find new pages and content. It’s not guaranteed that search engines will index the content but telling them what pages are important can make a significant difference. Sitemaps […]
As search engines evolve to understand language in a more sophisticated way, relationships are becoming ever more important in SEO. Semantic search is here to stay so it’s time to pay attention to connections and associations to take your SEO content to a new level. Using entities in your content […]
Lots of people are fascinated by dinosaurs. But being a dinosaur brand doesn’t make you fascinating. In fact, it’s the quickest way to lose credibility in the eyes of your customer. How do brands become dinosaurs? No brand ever thinks they are stuck-in-their-ways or will become obsolete. Yet, many companies […]
Should the larger focus of your SEO efforts go toward creating new content or updating existing content? In my opinion, you should dedicate about half of your SEO efforts to updating old content, and the other half to creating new content. Here’s why. Webpages build value over time The content […]
As digital marketers, it can feel like we’re chasing metrics that continuously move. While arduous to some, it’s a passion for others. Either way, we’re always looking for the next genre of optimization that can get us closer to our goals. While chasing bright and shiny marketing trends, obsessing over […]
If you’re managing SEO for clients, then you know how important it is to deliver accurate and insightful reports. You’ve done the work, now you have to show it. Your clients rely on you to give them the relevant information they need to make informed decisions about their marketing efforts […]
Opinions expressed by Entrepreneur contributors are their own. Human beings like to think simplistically. We like to neatly categorize concepts and see things in black-and-white. We like to ignore nuance for the sake of a one-sentence summary. And when it comes to complex marketing strategies like search engine optimization (SEO), […]
