There’s an old maxim in the marketing world, “content is king.” This has been true as long as search engine optimization has been around, and probably dates back even further in the world of general marketing. But as simple as that adage is, it leaves a lot of room for […]
SEO
If your WordPress site rank is not performing as expected, all hope is not lost. There are a couple of things you can do to improve your SEO ranking. The seven methods outlined below are quick, simple, and proven to show results. 1. Make sure HTTPS is enabled Using an […]
Measuring SEO metrics is essential for proving the value of your efforts and optimizations. It’s the key to getting budget from existing clients and executives, landing new ones, making the business case to justify SEO spend, and keeping your current clients happy. With a plethora of SEO platforms and […]
Ahrefs recently announced its new privacy-focused search engine called Yep. The search marketing community responded on social media with enthusiasm for the project but there were many questions. We passed along those questions to Ahrefs and the CEO, Dmytro Gerasymenko, offered answers. My first question was about the name […]
There’s an abundance of SEO strategies available to improve website performance. However, most strategies focus on increasing sessions. What happens once these users land on your website? As David Freeman explained back in 2017, UX is pivotal to the future of SEO and “what is good for the consumer is […]
How important is schema markup for local search engine optimization (SEO)? Most local SEO experts and webmasters are familiar with the impact of having well-optimized SEO elements on their landing pages, such as optimized title tags, well-written content, and more. However, what exactly can you accomplish by applying schema markup […]
SEO is a big thing. Yes, it is made up of a lot of small things. Some connected, some not. We’d all love to stay on track, on plan and have everything go smoothly. But the reality is that, at some point, something won’t perform as expected or a resource […]
This post was sponsored by puntorojo. The opinions expressed in this article are the sponsor’s own. Ready to upgrade your SEO knowledge at the largest, multilingual SEO event in 2022? If you work in SEO or just want to keep learning about it, SEOday is the online conference you’ve been […]
