• SEO

    A Technical SEO Guide to Lighthouse Performance Metrics

    Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask. Either is an excellent option. Welcome! For this merry adventure into demystifying developer documentation, I’ve recruited Technical SEO and Google Data Studio nerd, Rachel Anderson. Together, we’re hoping to take your performance improvement efforts from “make all the numbers green“ to some clear and meaningful action items. We’re going to look at: What the heck is Lighthouse? (In case you didn’t know and were afraid to ask.) Updates to how Performance Score is  

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  • SEO

    7 Ways to Use Google Trends for SEO

    Opinions expressed by Entrepreneur contributors are their own. Google Trends is a useful and free tool that delivers statistics and other information regarding the popularity of specific search terms on both Google and YouTube. There are many reasons why it has become such a popular source for big data research and applications, not least because it provides a platform to observe consumers’ search information by offering extensive statistics on search data. Better yet, Google Trends is easy to use, not only when it comes to collecting data but also when providing options for comparison. Specifically searching for certain products/services is  

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  • SEO

    SEO Considerations When Agency Threatening To Delete Your Site

    We have seen lots of SEO threats in the past, mostly around negative SEO but I have not seen one threaten to delete a whole website. Someone went to Twitter asking for advice from Google on how to deal with such a threat. The agency that controls the site right now said if they switch to another agency, they will delete the site. The new agency asked Google “I can build a new website for the client and get all the content from the old website. But I’m a bit scared to make the client loose his SEO traffic. What  

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  • SEO

    Common Mistakes That Hurt Rankings

    Planning a site migration? Migrations are one of the more difficult – and often dreaded – SEO tasks. To make it work, you need to avoid common pitfalls that can impact your visibility and result in lost traffic and revenue. On August 11, I moderated a sponsored Search Engine Journal webinar presented by Cody Gault, Migration Services Lead at Conductor. He shared the most common site migration issues so you can be prepared to handle them. Here’s a recap of the webinar presentation. There are plenty of reasons why brands decide to take on a website migration. But regardless  

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  • SEO

    A Guide to Google Search Console Reporting for SEO Agencies

    When it comes to running a successful SEO agency, there is nothing more important than proving the value of your services to clients. But without comprehensive reporting, your clients might not see or understand the full impact of your SEO campaigns. SEO agencies rely on a variety of software tools to execute their campaign efforts. But if you want to really prove SEO success, Google Search Console is still the key reporting tool to do it. Unless your SEO software is built over Google Search Console, no other tool can compete with Google’s comprehensive dataset. Here’s why this free platform  

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  • SEO

    Investigating e-commerce scams reveals 60 websites that utilize SEO tools. 5 Held | Latest News Delhi

    Police optimized search engines the day after five were arrested on Wednesday for running multiple fake e-commerce websites from Mayapri and Niroti to deceive more than 10,000 unprotected buyers from across the country. SEO) said he used the technology. To increase traffic from search engines to their website-to seduce their victims. According to police, suspects (mastermind Vijay Arora (37) and his aides Manmeet Singh (29), Avter Singh (32), Large Kumar (30), Pradeep Kumar (32)) Is alleged to be behind more than 60 such fake e-commerce.Website used to fool the victims around £2.5 billion rupees in the last 3 years. 

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