SEO

  • SEO

    800K WordPress sites still impacted by critical SEO plugin flaw

    Two critical and high severity security vulnerabilities in the highly popular “All in One” SEO WordPress plugin exposed over 3 million websites to takeover attacks. The security flaws discovered and reported by Automattic security researcher Marc Montpas are a critical Authenticated Privilege Escalation bug (CVE-2021-25036) and a high severity Authenticated SQL Injection (CVE-2021-25037). Over 800,000 vulnerable WordPress sites The plugin’s developer released a security update to address both All in One bugs on December 7, 2021. However, more than 820,000 sites using the plugin are yet to update their installation, according to download statistics for the last two weeks since  

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  • SEO

    Google Says No Need To Work On Algorithm & Ranking Issues Over Holidays

    Google’s John Mueller said on Twitter that when it comes to Google Search ranking algorithm updates – there is no need to work on those SEO issues over weekends or the holidays. He said Google’s “algorithms tend to focus more on the long term.” “So it doesn’t really make sense to “urgently” change a site overall for them,” he added. John Mueller said with these updates “you don’t need to work non-stop over the weekend/holidays.” This concern came up when I wrote again about the massive Google ranking fluctuations this week. SEOs have been sharing this tweet over and over  

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  • SEO

    Fixing site structure while a Google title change sinks clickthroughs

    Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of working with our marketing, content and development teams to further clean up the search engine results pages for MarTech. In Part 4, we discussed the issues arising from Google’s title changes and the tactics taken to address them. RELATED: Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook SERP title change fallout and improvements Google’s SERP title changes  

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  • SEO

    Google Confirms Update To Local Search Results

    Google confirms an algorithm update began rolling out to local search results at the end of November and concluded on December 8. This update involved a “rebalancing” of ranking factors Google considers when generating local search results. This update is officially being referred to as the November 2021 local search update, although the changes likely wouldn’t have been felt until the first week of December. Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various factors we consider in generating local search results. General guidance for  

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  • SEO

    7 Steps To Outrank Your True SEO Competition

    This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. Any good athlete knows the value of watching a competitor’s games to study their strategy and learn how they move. The game of SEO is essentially the same: you have to predict your competition’s next move if you’re going to beat them. Many SEO professionals are forced to work under the business’s assumptions about who they’re fighting with for organic search traffic, instead of fighting their true SEO competitors. Oftentimes, the pros are left guessing what the other brand’s SEO strategy involves. That’s not  

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  • SEO

    Joseph Goldsmith On Impressions Of SEO Personalities & These Vlogs

    In part one, we spoke about Joseph Goldsmith and video production topics. In part two, we spoke about his views of SEO as a video guy. In part three, I asked him about his impressions about SEO personalities and the SEO industry. So we spoke about some personalities and discussions we had, some of my favorite people and interviews, including some of the ones that surprised me. We went off on more tangents but this is about drones – they are so much fun. Jo spoke about how he gets new business and how treating your clients well is important  

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