• SEO

    How Many SEO Projects Lead To Successful Outcomes For Clients

    Aleyda Solis ran a super interesting poll on Twitter asking SEOs about their SEO project success rate. She asked “what percentage of the SEO Processes/Projects/Initiative that you work at end up having the “agreed/expected outcome” & are seen as a “success” by the client/stakeholders?” As you can imagine, the results are pretty much all over the place. Only 14% said that 85% of their projects, in their client eyes, are considered a successful SEO outcome. 22.5% said less than 30% of their SEO projects are considered successful by their clients. Here is the poll results: SEOs: What percentage of the  

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  • SEO

    How to Work With an SEO Agency (And Secrets They Won’t Tell You)

    Your SEO agency won’t tell you everything. There is an excellent chance that you aren’t getting the most out of your agency relationship because of what you don’t know. If you are a bad client, you are leaving money on the table. If you delay or make things difficult when your agency needs something, you leave money on the table. If you treat your agency like a waiter taking your order rather than a strategic partner, you are leaving money on the table. I’m going to pull back the kimono a bit and tell you some secrets that your agency  

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  • SEO

    How to Use Search Operators for SEO

    Google published an Advanced SEO Help page about using Google search operators to debug a website. Google search operator search results are not tied to Google’s regular ranking algorithm and the index used is limited and not up to date. Yet even with those limitations the search operators provide useful information that can be used for search engine optimization related purposes They aren’t useful for trying to learn about Google’s algorithm. But the search operators are very useful for learning more about a website. The new documentation contains a statement about the limitations of the data: “Because search operators are  

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  • SEO

    7 Key Metrics to Check When Running a Local SEO Audit

    July 25, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Improving your SEO will improve your overall ranking in the Search Engine Results Pages (SERPs). But, if you’re a business that focuses on targeting your local audience, you have to utilize more focused SEO practices to grow your business properly. Hopefully, your business already uses effective local SEO techniques that help your brand thrive. However, SEO is never a one-and-done thing, and the same rule applies to local SEO as well. Keep in mind that 50 percent of people who search for local businesses usually end  

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  • SEO

    Udit Mhatre On SEO in India vs United States & Consumer Experience On SEO

    Udit Mhatre is the Senior SEO Manager at DuMont Project, he started his SEO journey in India at Performics and has quickly grew his career in a short four years. Doing SEO In India vs United States: We initially spoke about the differences between doing SEO in India versus the United States. He said that in India, there is a set protocol, set steps you take with your SEO tasks. In India they go through extension SEO training with book and pen, no computers, where they sit and learn SEO. He actually knows the Moz SEO guide inside and out,  

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  • SEO

    Why Startups Can’t Ignore SEO Anymore

    July 25, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Building a website is laying the foundation of your startup’s marketing strategy. However, a foundation alone is not enough. It’s what you build on that foundation that really matters. Search engine optimization (SEO) is one of the most rewarding but highly competitive digital marketing channels. Due to its competitiveness, it may come across as a distant dream for many startups, often causing them to make the mistake of ignoring it altogether. Here are a few reasons why startups must incorporate SEO into their marketing strategy. Effective  

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