The Big Picture

The purpose of an SEO campaign is to make a website’s strategic pages rank high on Google for relevant searches.

Google’s complex algorithm considers a whole slew of factors when ranking a webpage, including relevancy and quality of content, images, metadata, user-friendliness, and inbound links, to name


We have become increasingly dependent on portable electronic devices in many aspects of our daily lives and the past year has seen an acceleration of that trend.

Little wonder we would want to protect ourselves should things go wrong with them.

Consequently, gadget insurance has become an ever more popular


2020 represented a year of change on all aspects—social, economic, behavioral, cultural and digital. One of the results of this change was the increasing demand for SEO services from brands. For many years SEO was an underappreciated channel, for many reasons, such as a lack of experts internally to follow