Law school graduates are unleashed into the legal marketplace with strong analytical skills but often lack much of the practical knowledge needed to run a successful law firm, which can make or break a fledgling law practice. Thinking like a lawyer will only get you so far in the competitive […]
Firms
How often should law firms write new content? The answer depends on their goals. They should create informative content often if they want to get more leads or increase sales. To improve their brand image and reputation, they should create in-depth, high-quality content more slowly (but still regularly). Content marketing […]
[author: Vondrea McCoy] We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design aesthetics, and not nearly enough time on the many […]
Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. getty Asking whether it’s better for your firm to focus advertising dollars on pay-per-click advertising or search engine optimization is a little like asking whether it’s better to […]
[author: Noreen Fishman] Page speed is one of the most important components of your website. Not only does a faster load time improve the user experience, but it can also be viewed as a factor for search engines. If you’ve been looking for ways to reduce your bounce rate and […]
The year is 2030 and we are at the world’s largest tech conference, CES in Las Vegas. A crowd is gathered to watch a big tech company unveil its new smartphone. The CEO comes to the stage and announces the Nyooro, containing the most powerful processor ever seen in a […]
[author: Noreen Fishman] Your website is a reflection of your firm. Ideally, it enhances your branding and voice, but there are many different directions you can take the site in. However, there are a few best practices when it comes to law firm website design that should always be followed. […]
