Sales always has a voice. Revenues have to grow, and anything else is a failure. But now, many companies have a near-death experience because the sales landscape has radically changed. Years ago, a salesperson had a valuable Rolodex. The salesperson nurtured the relationships it represented with calls, visits and likely […]
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I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. Which (more advanced) metrics we should establish to determine actual […]
Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This article will discuss 12 different types of micro intents that will help you better understand what types […]
Opinions expressed by Entrepreneur contributors are their own. Human beings like to think simplistically. We like to neatly categorize concepts and see things in black-and-white. We like to ignore nuance for the sake of a one-sentence summary. And when it comes to complex marketing strategies like search engine optimization (SEO), […]
