Opinions expressed by Entrepreneur contributors are their own. If you’re looking for ways to improve your company’s content strategy and output, you’ve probably considered using AI tools. These tools can improve your team’s productivity, allowing you to create more content in less time. AI writing has been a big point […]
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SEO reporting and tracking are major sticking points for anyone in the industry. Data that you find important may be less valuable to C-suite executives. Or you may not have enough data to show growth, changes and significant events clearly and concisely. Reports must tell a story. Without the right […]
SEO is a field that’s ripe with opportunities to build fulfilling careers, though there’s no clearly defined path to getting started. There aren’t necessarily any degrees required to work in SEO. This leaves many aspiring practitioners left to wonder how they can prove they’re qualified for the job. You’ll probably […]
Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions. After Barry Schwartz shared the […]
Google not only changes how it presents information to users and updates algorithms, but the way users search is also changing. SEO best practices are changing every year, so it’s best to keep up with what it means to properly optimize a website today. Signals Of Authenticity And Usefulness Google […]
In the search engine optimization business, we spend so much time thinking about Google algorithms, sitemaps, and backlinks that we sometimes lose sight of the primary goal: providing useful information to human visitors. In the past, it was easy to understand why. You could cram your page with keywords, slap […]
If you’re managing SEO for clients, then you know how important it is to deliver accurate and insightful reports. You’ve done the work, now you have to show it. Your clients rely on you to give them the relevant information they need to make informed decisions about their marketing efforts […]
