Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in the past five. It may be time to consider freshening up internal linking strategies so that they
Google published a groundbreaking research paper about identifying page quality with AI. The details of the algorithm seem remarkably similar to what the helpful content algorithm is known to do.
Google Doesn’t Identify Algorithm Technologies
Nobody outside of Google can say with certainty that this research paper is the basis
Google has made significant changes to its Quality Rater Guidelines (QRG) for search.
While Google updates this document several times per year, the latest version, updated today, came with notable changes to the structure of the document, with many new sections and tables added and a total of 11 new
Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for.
Google is upgrading the concept of E-A-T with an additional ‘E’ for experience.
The new E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
In a fast-paced industry like SEO, a lot can happen over the course of a year – which is why you want to make sure you stay ahead of the curve.
So, how can you gain a competitive edge in 2023?
What SEO strategies and tactics will help you dominate
Wondering how to do SEO for ecommerce?
Looking for expert insights on ecommerce SEO?
Uncertain how to make your online store more successful?
From acknowledging that the traditional customer journey is dead, to fast pivoting due to Google’s constant updates, to reassessing benchmarks after the pandemic digital boom and the
But despite the benefits, many SEO professionals are yet to make the transition – and I completely understand why! It isn’t
Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages.
The goal is to provide a summary of the webpage.
Google’s guideline states:
“A page’s meta description tag gives Google and other search engines a summary of what the