Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in the past five. It may be time to consider freshening up internal linking strategies so that they

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Google published a groundbreaking research paper about identifying page quality with AI. The details of the algorithm seem remarkably similar to what the helpful content algorithm is known to do.

Google Doesn’t Identify Algorithm Technologies

Nobody outside of Google can say with certainty that this research paper is the basis

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Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for.

Google is upgrading the concept of E-A-T with an additional ‘E’ for experience.

The new E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

Google’s

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Wondering how to do SEO for ecommerce?

Looking for expert insights on ecommerce SEO?

Uncertain how to make your online store more successful?

From acknowledging that the traditional customer journey is dead, to fast pivoting due to Google’s constant updates, to reassessing benchmarks after the pandemic digital boom and the

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Learning to code, whether with Python, JavaScript, or another programming language, has a whole host of benefits, including the ability to work with larger datasets and automate repetitive tasks.

But despite the benefits, many SEO professionals are yet to make the transition – and I completely understand why! It isn’t

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Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages.

The goal is to provide a summary of the webpage.

Google’s guideline states:

“A page’s meta description tag gives Google and other search engines a summary of what the

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