At Estudio34, we have a powerful mix between SEO and PPC, which helps us be more effective at optimizing spending and targeting.

So, start by building a communication plan before creating your next digital strategy. Focus on leveraging some of the learnings from one another.

Step 2: Define The SEO

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So many factors impact SEO performance that there are countless different threads to be pulled on.

How do you know where to focus your time and effort to significantly impact your KPIs and demonstrate progress?

Here are a few tips and strategies to prioritize first.

Structuring Your SEO Strategy

Every

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Remember the early days of the internet?

You could spend all day chatting with your friends on AOL messenger while you played solitaire on Yahoo games. And then your mom picked up the phone to make a call, and you were kicked off the web. Good times.

In those days,

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It’s the biggest mystery and controversy of Google’s search ranking algorithm. For a long time, the SEO community has debated: is the click-through rate (“CTR”) of search results listings a ranking factor? Or the closely related “bounce rate” and “dwell time”? 

I present to you everything Google has ever said

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With all the options on the market, deciding which SEO tools you want to use can be a bit overwhelming.

There are many tools for keyword research, competitive analysis, keyword rankings, and all the other tasks we complete as SEO pros.

The number of SEO tools available continues to grow,

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