Most SEO experts are still afraid to publish their success stories, with a few notable exceptions. Many are simply unable to share their work even when it’s successful. How can SEOs stop practicing “ghost optimization”? Before we dive into this question, let’s look at the reasons for the ongoing secrecy […]
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When you’re preparing your strategy for next year, it’s vital to plan for potential upsets and challenges ahead. This year, SEO practitioners overcame challenges posed by a lack of resources, issues with strategy, and the ability to scale processes. Looking ahead to 2023 and beyond, our State of SEO report […]
A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO? I’ve always known that optimizing your titles is essential, but there’s more to it. For example, an SEO title can be the […]
Are you Team SEO or Team SEM? What if we told you that by combining these two forces, you could boost both SEO & SEM at the same time? You’ll be happy to know – you can. But first, let’s make sure you have a solid foundation. On September 14, […]
WordPress is one of the most SEO-friendly content management systems today. If you have a WordPress website, there are many things you can do to improve your SEO. But if you’re not careful, you could also harm your site’s ranking without realizing it. In this post, you’ll discover 12 settings […]
![What’s REALLY Working In SEO [Podcast]](https://i.ibb.co/ccRdHJr/Tech-Gadg-Web-SEOimers-112.jpg "What’s REALLY Working In SEO [Podcast]")
It is possible that what works in SEO now is not what you think. Contrary to popular belief, it’s not all about keywords and keyword research – though they certainly help! Today, almost everything works differently, and we’re here to find out why. Craig Campbell, Glasgow’s top SEO expert, joined […]
![How To Bring Your SEO & SEM Teams Together [Webinar]](https://i.ibb.co/DG1M8Gb/Tech-Gadg-Web-SEOimers-63.jpg "How To Bring Your SEO & SEM Teams Together [Webinar]")
Which team are you on, SEO or SEM? Do you feel like everyone is in this together, or does it seem like there are some independent islands where everyone is just thinking about themselves? Usually, the latter scenario plays out. Many SEO professionals, dev teams, and marketers tend to work […]
Sitemaps are a powerful tool for SEO pros and webmasters. They help Google and other search engines navigate through a website and find new pages and content. It’s not guaranteed that search engines will index the content but telling them what pages are important can make a significant difference. Sitemaps […]
