Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs and small business owners struggle to reach the top spot on Google after the Helpful Content Update. However, the consequences of not ranking well can be severe, from making your website hard to find to limiting your potential growth. Remember […]

ChatGPT is an artificial intelligence chatbot that can take directions and accomplish tasks like writing essays. There are numerous issues to understand before making a decision on how to use it for content and SEO. The quality of ChatGPT content is astounding, so the idea of using it for SEO […]

Google is making desktop search results more like mobile with an update that lets users endlessly scroll through multiple pages. Continuous scrolling is now rolling out to desktop search results in the United States. In an email to Search Engine Journal, Google explains how the SERPs will display up to […]

As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals to stay up to date on the latest trends and best practices.  And while you could spend hours scouring the internet […]