Google published a groundbreaking research paper about identifying page quality with AI. The details of the algorithm seem remarkably similar to what the helpful content algorithm is known to do. Google Doesn’t Identify Algorithm Technologies Nobody outside of Google can say with certainty that this research paper is the basis […]
https://i.ibb.co/xjdFn66/Tech-Gadg-Web-SEOimers-57.jpg
Today’s Ask An SEO question comes from Peter, who asks: “What’s the risk of focusing on what competitors are doing, as opposed to charting your own path? If all competitors are looking at each other, there’s no differentiators.” Great question, Peter! And one that comes up a lot. If a […]
In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to using WordPress compared to coding a website yourself. A thread in the r/SEO forum asks a familiar question many practitioners run into in their careers. Is WordPress better for SEO than […]
Google is making desktop search results more like mobile with an update that lets users endlessly scroll through multiple pages. Continuous scrolling is now rolling out to desktop search results in the United States. In an email to Search Engine Journal, Google explains how the SERPs will display up to […]
Gone are the days when Google was the most important factor to consider in your search strategy. As a marketer in today’s digital landscape, you should be putting real emphasis on how you optimize content for social media. More and more people are turning to the search bar on social […]
At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query. In the coming months, […]
I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. Which (more advanced) metrics we should establish to determine actual […]
WordPress is one of the most SEO-friendly content management systems today. If you have a WordPress website, there are many things you can do to improve your SEO. But if you’re not careful, you could also harm your site’s ranking without realizing it. In this post, you’ll discover 12 settings […]
