As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals to stay up to date on the latest trends and best practices.  And while you could spend hours scouring the internet […]

Which team are you on, SEO or SEM? Do you feel like everyone is in this together, or does it seem like there are some independent islands where everyone is just thinking about themselves? Usually, the latter scenario plays out. Many SEO professionals, dev teams, and marketers tend to work […]

If you’ve enjoyed every SEO job you’ve had in the first 90 days, kindly remove yourself from this article for being a liar.  We good? Awesome.  Did you know that 33% of employees quit their job within the first 90 days that they’re employed.  That’s a sobering fact.  The kind […]

Local SEO is a smart skill set to master, especially if you have a local business. All local businesses – from law firms to restaurants to retail stores to beauty salons – can benefit from local SEO. Why? Because Google is one of the top platforms people use to find […]

Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This article will discuss 12 different types of micro intents that will help you better understand what types […]