Google rolled out several game-changing algorithm shifts last year that shook up the SEO world, from core updates to Helpful Content.  In order to master SEO in 2024, staying ahead of the curve is more crucial than ever.  That’s why we’re hosting an insightful webinar on March 13, where we […]

Pillar pages have been an effective way to group and present website content to users and search engines for some time. In this post, I will define what a pillar page is, how it can help your SEO efforts, and share some examples of pillar pages in action. So let’s […]

Can you imagine the hassle of finding an electrician if every Google search returned global SEO results? How many pages of search results would you have to comb through to find a beautician in your neighborhood? On the other hand, think of how inefficient your digital marketing strategy would be […]

At Estudio34, we have a powerful mix between SEO and PPC, which helps us be more effective at optimizing spending and targeting. So, start by building a communication plan before creating your next digital strategy. Focus on leveraging some of the learnings from one another. Step 2: Define The SEO & […]

Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions.  After Barry Schwartz shared the […]

For many companies, their website can be their largest brand asset, which is why it needs to display authority, trust, and expertise. Optimizing your website to meet customer needs and display these characteristics makes up the fundamental process of SEO. However, before we dive into the nitty-gritty of SEO, I […]

With the recent developments on Twitter, you may have heard about Mastodon in the news. Perhaps you’ve already joined to protest or find an alternative.  Although you can use Mastodon as an alternative to Twitter, there is no such requirement. This article will discuss how digital marketers can join Mastodon, […]

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query. In the coming months, […]