The future looks bright for in-house SEO professionals, despite coming out of a long period of uncertainty with frequent algorithm changes and layoffs. Recent trends show that businesses are increasingly looking to integrate SEO into their broader marketing efforts, and in-house SEO pros are commanding competitive salaries. But that doesn’t […]
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Measuring SEO metrics is essential for proving the value of your efforts and optimizations. It’s the key to getting budget from existing clients and executives, landing new ones, making the business case to justify SEO spend, and keeping your current clients happy. With a plethora of SEO platforms and […]
