At Estudio34, we have a powerful mix between SEO and PPC, which helps us be more effective at optimizing spending and targeting. So, start by building a communication plan before creating your next digital strategy. Focus on leveraging some of the learnings from one another. Step 2: Define The SEO & […]
Keyword
Before you click out of this article thinking, “not another keyword research guide,” let me tell you something I’ve learned first-hand from working with national news publishers: Keyword research for publishers is entirely different. The skills, processes, checklists, and tools you currently use won’t be as helpful in this niche. […]
President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. getty Back in September, Google announced changes to its keyword matching technology. While the announcement might seem innocuous, the changes may be having serious consequences for marketers both big and small. […]
