• SEO

    How to Attract Backlinks to Your Law Firm Website

    Law firm SEO is multifaceted. Not only do you need to manage your technical SEO, but you have to conduct on-page SEO, create content, optimize your local listings, and more. One important SEO task for law firms is link building – the process of attracting high-authority links back to your website. These links can boost your site’s authority in the eyes of Google, leading to higher rankings and more traffic. But attracting backlinks to your law firm isn’t always easy. Being in a competitive space, you’ll have to be creative if you want to attract the right types of links  

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  • SEO

    How to Create an SEO Law Firm Blogging Strategy

    Legal content gets a bad rap for being dry, boring, and full of “legalese.” But most law firm owners know the importance of blogging when it comes to attracting organic traffic through SEO. As one of the leading marketing methods for lawyers, SEO requires that law firms publish engaging, SEO-friendly content on a regular basis. But thinking up these topics – and actually writing content that’s optimized for Google – can be easier said than done. The good news is that creating a law firm blogging strategy is made easy once you know which keywords to target and what best  

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  • SEO

    8 Components of an SEO-Friendly Law Firm Website

    Search engine optimization (SEO) is one of the primary drivers of traffic and clients for law firms, but it’s not always straightforward how to go about it the right way. After all, legal is a highly competitive niche, and there are a lot of hoops lawyers have to jump through in regard to marketing their services online. Due to the often sensitive nature of some practice areas (think Personal Injury or Criminal Law), law firms need to take a strategic and creative approach if they want to attract more clients from Google. The good news is that the fundamentals of  

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  • Internet Marketing

    Developing Content Marketing Strategies for Law Firms

    There are many avenues through which law firms can attract clients, but it’s no secret that the internet is one of the most powerful lead generation tools to date.  Law firms of all sizes use the internet to market their services, follow up with clients, and publish thought-provoking content. With the help of the internet, law firms can now market themselves across a variety of channels. This is where content marketing comes in to assist firms in creating the right content for the right audience at the right time. How can you use content marketing to grow your law firm?  

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  • SEO

    Why SEO Matters for Law Firms

    A 2017 study conducted by AccuRanker found the legal niche to be the most competitive when it comes to SEO. After analyzing more than 300,000 SERPs across a wide range of industries, the study showed that law firms have the most barriers when it comes to generating traffic for their websites. What this indicates is that not only is having an effective SEO strategy a necessity but that local SEO is especially important for attorneys and law firms. Law firm SEO necessitates taking a tailored approach to traffic generation that considers the unique struggles lawyers face in attracting local clients. 

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  • SEO

    Get Your Complete Guide to Law Firm SEO [Ebook]

    Looking to grow your legal practice? We know how hard it can be. The traditional way of generating leads and acquiring clients through referrals can only take you so far. You need creative, innovative ways to stand out in competitive markets and attract prospective clients who are actively seeking legal advice or looking to hire a lawyer. Want to know how to improve your law firm’s chances of getting found by people searching for the services you offer? Search Engine Journal’s ebook, Law Firm SEO: The Complete Guide, explores what you need to know in order to boost your  

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