• SEO

    7 Lessons From Leading SEO at a Digital Marketing Agency

    Choose Your Services Carefully Don’t Go All Out With Every Prospect to Win the Contract Don’t Write One-Size-Fits-All, Massive Deliverables Be Mindful of “Not-Invented-Here” Syndrome Balance Work On the Business vs. In the Business Performance-Based Deals Are Tricky Think Carefully Before Signing Exclusivity Agreements To Your Agency’s Success! Before co-founding my current company, I lead the SEO team at a digital marketing agency catering to SMB clients for six years. I had no prior experience running a department, let alone a company. Naturally, I made a lot of beginner’s mistakes. In this article, you’ll find the seven most important things  

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  • SEO

    Lessons On How To Rank #1 For Competitive News Terms

    Teachings From News Sites on Ranking for Competitive Terms They Are Battling to Stay the Most up to Date They Make It Easy to Get to the Right Article They Put in Redirects & Refresh Stories to Stay Current What to Learn News sites often know their SEO. They have to. Traffic is how they make money. News sites also have a ton of content and organizing it properly is key if they want to stay ahead in some of the most competitive SERPs out there. Savvy news sites are cracking the code on how to keep their content front  

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  • Computer

    Lessons in Collaborative Technology Use From 1999

    PHOTO: Fredy Jacob The beginning of a new year is my excuse to do some home office housekeeping. I don’t know about you, but do you ever find certain things that you know you don’t need, but can’t quite bring yourself to let go of? Case in point: The CSC Foundation, part of my former employer Computer Sciences Corporation, prided itself on publishing timeless technology advice. It published the above brochure in 1999. Yet virtually all of the advice included is still very much relevant today. Just to put some perspective on this: 1999 was before Facebook, Twitter, Slack, LinkedIn,  

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