Choose Your Services Carefully Don’t Go All Out With Every Prospect to Win the Contract Don’t Write One-Size-Fits-All, Massive Deliverables Be Mindful of “Not-Invented-Here” Syndrome Balance Work On the Business vs. In the Business Performance-Based Deals Are Tricky Think Carefully Before Signing Exclusivity Agreements To Your Agency’s Success! Before co-founding my current company, I lead the SEO team at a digital marketing agency catering to SMB clients for six years. I had no prior experience running a department, let alone a company. Naturally, I made a lot of beginner’s mistakes. In this article, you’ll find the seven most important things