At Estudio34, we have a powerful mix between SEO and PPC, which helps us be more effective at optimizing spending and targeting. So, start by building a communication plan before creating your next digital strategy. Focus on leveraging some of the learnings from one another. Step 2: Define The SEO & […]
ROI
78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly revenue increase of 50% BOSTON, September 14, 2022–(BUSINESS WIRE)–OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, today released its third research […]
Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. getty Asking whether it’s better for your firm to focus advertising dollars on pay-per-click advertising or search engine optimization is a little like asking whether it’s better to […]
Proving ROI for SEO isn’t easy. It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your […]
By Peter Boyd, Florida attorney who founded PaperStreet. He has helped over 1,500 law firms with their websites, content and marketing. getty In many law firms, managers have not accurately calculated the return on investment (ROI) for internet marketing dollars. In some firms, no one even has a clear picture […]
