They are funny, witty, short, easy to share, easy to understand, and highly relatable. What are they? Yes, they are memes. Memes have become an integral part of our digital world. Not only are memes an excellent entertainment tool, but if used smartly, they are a great way to engage […]
Strategy
Research 10 Common Cloud Strategy Mistakes to Avoid, According to Gartner The definition of a cloud strategy is fairly straight-forward: Gartner calls it “a concise viewpoint on the role of cloud computing in the organization.” Still, within that simple statement there is a lot of room for error, says the […]
The future looks bright for in-house SEO professionals, despite coming out of a long period of uncertainty with frequent algorithm changes and layoffs. Recent trends show that businesses are increasingly looking to integrate SEO into their broader marketing efforts, and in-house SEO pros are commanding competitive salaries. But that doesn’t […]
Over half (53%) of all consumers in the U.S. turn to a search engine like Google to find information on a product before purchase. Yes, organic search is still the highest ROI channel. If you’re not incorporating SEO into your digital marketing strategy, you may be missing out on a […]
With Google constantly releasing algorithm updates, how do you keep up? Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material, which wasn’t necessarily user-friendly. Now, you can stay ahead of the curve with a forward-thinking approach to search marketing. In today’s ever-evolving […]
Entity search can be a massive competitive advantage. But you first need to build your entity-based strategy. This article will cover how to create a robust entity-first strategy to help our content and SEO efforts. Most common challenges search and content marketers face Relevant, topical content, discovery based on customer […]
Steve Ohanians, Accidental Entrepreneur, Co-Founder, and CEO, WebEnertia getty When you invest thousands of dollars (if not more) into a website design, you’re probably not thinking about when you’ll redesign it next. Well, you should be. A website is most effective when it is first launched. After the launch period, […]
There’s an old maxim in the marketing world, “content is king.” This has been true as long as search engine optimization has been around, and probably dates back even further in the world of general marketing. But as simple as that adage is, it leaves a lot of room for […]