President, Co-Founder and Lead Brand Strategist at Friends & Neighbors. getty Let me start by saying I’m a huge nerd and DIY junkie. The phrase “if it’s worth doing, it’s worth overdoing” can easily be applied to my personal hobbies. However, my professional life as a brand strategist is the […]

Lockheed Martin Corp.’s Aeronautics unit designs and manufactures cutting-edge aircraft platforms, including the F-35 Lightning II. Advanced manufacturing technology solutions are critical to achieving needed performance, while meeting cost and schedule commitments for this 5th-generation fighter. Metrology technologies such as laser and structured light scanning have advanced significantly over the […]

What is BIOS? BIOS stands for Basic Input Output System and was developed by Gary Kildall, a computer scientist who is renowned for creating the CP/M programming language. It was in the CP/M version 1.1 for Lawrence Livermore Laboratories when the first mention of BIOS was seen. A BIOS provides […]

Viewability as a standard measurement metric for digital advertising emerged out of necessity around 2010, in response to a “wild West” market landscape of proliferating exchanges, publishers and tech platforms. With little top-down oversight, the open advertising environment was rife with fraud and unfulfilled promises. Brands and agencies alike were […]