Opinions expressed by Entrepreneur contributors are their own. Attention has always been a currency in marketing, but with the rapid increase in short-form video popularity in recent years, social media platforms like Tiktok, YouTube Shorts, Instagram and Facebook Reels have become the prime marketplace for user attention. Apps that trace […]

Gone are the days when Google was the most important factor to consider in your search strategy. As a marketer in today’s digital landscape, you should be putting real emphasis on how you optimize content for social media. More and more people are turning to the search bar on social […]