Starting a path in the field of commerce, every manager is well aware that the most important goal is to sell goods and services. In the modern world, it is impossible to do without a presence on the Internet, and therefore every commercial company must have a web resource. However, many companies do not pay due attention to this aspect, missing the opportunity to establish communication with both potential buyers and loyal customers.
Many companies create websites just to have them, but their design leaves much to be desired and that is why visitors do not feel much desire to interact with the web resource and the company as a whole. In this regard, web developer and designer must use their tools to highlight all the advantages of your company, as well as improve your reputation.
Setting goals and objectives
First, you need to understand which aspects of the site are the most important, as well as
which design elements will help keep users attention. Typically, the following sequence of
actions is built on the websites of commercial companies:
- Viewing the company’s products
- Service evaluation;
- Study of the proposal;
- Making a purchase.
Thus, it becomes clear that the structure of such sites is the same, but it is necessary to come up with ways to make the visual picture appeal to each user of the site.
In their work, designers use a variety of tools to make a visual picture flawless. To do this, they use harmonious color palettes, delete image backgrounds to make products look more profitable, make site navigation simple and understandable, and so on. In general, they try to maintain clarity, appeal, focus on the main aspects, and also hold attention for as long as possible so that users take the targeted action.
Fixation on the target audience
Before you get a user to buy a product or service, you must help meet the needs and wants of your customers. If you make this a priority, you will see your income grow exponentially, as well as the growth of the number of positive comments from your customers.
Also important is the fact whether the user likes the overall picture. The first impression, as in any other area of
You must understand that:
- If you make a good first impression, users will keep coming back to you;
- In the online space, aesthetic appeal is more important than practicality.
Principles for creating a compelling website design, as well as increasing conversions
The success of any web resource lies in the fact that users complete the target action. In this regard, design can play a decisive role in this. However, it is necessary to make the design beautiful and concise without much intrusiveness.
Clarity and persuasiveness
Among many other commercial companies, the design of your site should leave users with no doubt that they need to shop on your site. You should use words that inspire confidence in the quality of your services. You should stop using words like “best”, “most effective”, “the fastest” and so on. Users may not respond to such tricks. Instead, it’s better to use specifics.
That is, you can mention “delivery of goods within 2 hours” or “we perform repairs of any level of complexity.” The best examples of your work will benefit. You can write as much as you want about how great your service or product is, but visualizing what you say is the best tool.
The first contact with your website is essential. If you can show the attractiveness of the web resource, as well as show that the site is convenient to use, then 95% of users will not leave your page. The rest of the users will be viewing your content to make a decision. That is why you first need to offer a beautiful picture and only then offer interesting content to get as many users as possible.
Sometimes, in an attempt to stand out, many create sites that will look as different as possible from others. However, practice shows that users appreciate simplicity, clarity, consistency, and the presence of elements characteristic of such types of websites.
Focusing on important information
On the main page, commercial companies post important information that should be noticed by as many users as possible. Such information may relate to discounts, time-limited offers, new arrivals, contact information updates, and more. It is necessary to make sure that users click on the right place, and then the design will be considered successful. To achieve this, you need to use the principles of visual hierarchy, close up information, and use the most saturated colors.
To keep the attention of users who click through to your site, you need something more interesting. This is where the content you post comes into play. However, the content must also be beautifully designed on the page and accompanied by elements that will attract attention.
You can use contrasting inserts that will separate the content from each other. Use colorful and lively photos, and also try to write articles so that they are fascinating to read.
By ignoring the creation of a professional and compelling site for a commercial company, you are depriving yourself of the opportunity to attract more new users and customers. Follow the above points to create a successful web resource.