Magic Springs hires Louton as marketing and sales manager

Magic Springs Theme & Water Park recently hired Seth Louton as marketing and sales manager.

Under the leadership of Michelle Keeney, director of sales and marketing, Louton will work to strengthen and develop the park’s marketing and sales strategies, a news release said.

“We are very fortunate to have Seth join our team,” Jessyka Hanna, general manager at the park, said in the release. “He has a long history of working in marketing and sales and his expertise is exactly what we need at Magic Springs. I’m confident that he will continue to help us drive success as we gear up for 2023.”

Louton is a “well-seasoned professional with nearly 20 years of communications and sales experience.” Before joining the park, he worked as the communications director at the Reform Alliance in Little Rock and in internet marketing and sales at Pak Plaza in Hot Springs. His work history also includes serving as creative director for the Philippine-based Asia Pacific Media and as a logistics coordinator for Asian Compassionate Touch based in China.

A Hot Springs native, Louton holds a B.A. in Religious Studies and Philosophy and a minor in Cross-Cultural Communication from Evangel University in Springfield, Missouri. Additionally, Louton has offered his services to several organizations across China and the U.S., including hospital feeding programs, clean water initiatives, foster care programs, and rural wellness clinics, the release said.

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