-
A Complete Guide to Updating Content for Maximum SEO Value
The process of content creation never stops. Whether you’ve just published a piece of content that jumped instantly to page one in the SERPs or you have aging content on your domain that has been sitting unvisited for years, there is always room to review and make changes. In this article, you’ll learn about this process of revision and why it’s important for every domain. Plus, we’ll provide you with a checklist that will make your content revisions quicker and more consistent. Why You Should Revise Your Content Different content demands revisions for different reasons. Here are a few of
-
Gadget Review: ASUS ZenBook Pro Duo 15 OLED: The best laptop for content creation
This is that “more” laptop that has been developed keeping creators in mind, like video and photo editors, film directors, music producers Once you use the ASUS ZenBook Pro Duo 15 OLED (UX582), there’s no going back to that ageing desktop. More screen real estate. More speed. More flexibility. This is that “more” laptop that has been developed keeping creators in mind, like video and photo editors, film directors, music producers… you get the drift. Marriage of two screens In fact, delving into use cases is a great entry point into understanding the laptop. There are two screens to work
-
Setting the Stage: B2B Website Design Tips to Support Your Content Strategy
A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy. For a content marketing strategy to be effective, the B2B website design must support and properly enable the content strategy. Whether you are building a website from the ground up or looking to update your website design, below are tips to help set the stage with your web design for a successful content marketing strategy. Prominent Blog/Resources If you
-
3 Revenue-Increasing Reasons Why You Should Use a Podcast in Your Content Marketing Strategy
There’s a lot of noise in the marketplace, so standing out will position you for success. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! May 22, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. In a world full of misleading internet marketing ads, solid value-based content stands above the noise. Content marketing is one of the most effective strategies for reaching and converting a cold audience. We’re living in the digital information age, and it’s a time in which your consumers expect a modern delivery of your content. Consumers experience
-
Is Content the New Cookie?
The move away from cookie-based tracking is a response to increasing public concern around privacy. This scrutiny comes on the heels of data breaches and scandals that have plagued Facebook, Google, Amazon, Apple, and other Silicon Valley behemoths in recent years. There’s been much discussion of how search marketers and PPC professionals can prepare for a cookieless web. But an important question remains: How will the shift from cookies impact SEO? In this post, we’ll explore this change through the lenses of: Personalization in the SERPs. The importance of first-party data. The role of Google Search Console. Information vs. transactional
-
The Role of the Content Strategist in Your Internet Marketing Business
Many businesses in Facebook’s network marketing community are asking themselves, “what is a content strategist and how do they help me?”. First let’s define this term. A content strategist is a person or a team of people who specialize in creating unique and engaging content for your audience. Content includes written text, images, video, sound, and links. The purpose of this content is to reach out to your audience and deliver something of value to them that will encourage them to take action. Content should be compelling, informative, entertaining, and easy to read/watch/use. It is important that you as the
