• SEO

    5 On-Page SEO Factors To Check In Underperforming Content

    The SEO landscape is constantly changing, and so is on-page SEO. As a result, we now have to think beyond just the title and meta description to optimize our pages for major search engines. There are several different elements and aspects that you can focus on. Ideally, you’ll have a comprehensive on-page SEO strategy that encompasses the best practices and innovative optimizations that will drive long-term success. But if you’re challenged by time, budget, or other limiting factors, you may need to prioritize your efforts and demonstrate quick wins to justify further investment. In this column, you’ll find tips on  

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  • Internet Marketing

    How To Use Marketing Strategies For New Product Launches (Sponsored content from Eduard)

    Image: Christine @Wocintechchat on Unsplash Marketing Strategy For New Product Launches: When you have a new product to launch there are many avenues open to you. However, not all marketing strategies work. What you may need is a solid marketing strategy and a plan to execute that strategy. Developing a marketing strategy for a new product launch begins with identifying your customer, finding their needs, and providing a solution. Elements Of A Marketing Plan A marketing plan will include the following elements: identify your audience, build your message, and plan your timing and venues. There are four primary channels through  

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  • SEO

    Tag Pages & Content Tagging For SEO: A Complete Guide

    Is tagging important for SEO? A lot of SEO professionals will respond with a tentative, “It depends.” Make no mistake – done incorrectly, tagging can actually have counterproductive impacts on your SEO efforts. In this article, we will explore examples of the many ways that tag pages can be beneficial for SEO. We will also explore the technical SEO considerations and automation. We will explore examples of tagging for SEO and how it’s not only used for search optimization. There are personalization, advertising, automation, analytics, and user experience benefits to tagging, as well. What Is Tagging? A tag is a  

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  • SEO

    4 Content SEO Tasks To Automate Now For Higher Rankings & ROI

    According to Ahrefs, 91% of web content does not drive organic traffic from Google. That’s surprising. We also know that content marketing makes up the highest budget share for SEO experts. This means that a large portion of your content creator’s work may not be driving organic search traffic to your site. This stat leaves many businesses wondering: How can I make sure my content generates organically-driven traffic from Google? What steps can I take to shift my SEO team’s time-spend into other areas that move the needle? Answer: By using AI. AI can automate the most time-consuming tasks in  

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  • Website Design

    Sterling And Pope Publishes New Content About The Latest Website Design Trends

    Competent and optimized website design provides an appealing view of the website, which will eventually boost the search engine results page, therefore boosting the business. Everyone acknowledges that the website’s first impression is the last. To establish a lasting first impression, one must clearly understand the latest website design trends to have an exceptionally diverse experience that goes above and beyond conventional web design. Staying up-to-date on the top website design trends is critical to the success of the website. The latest website design trends help companies reach a larger audience and thrive competitively with exceptionally efficient and engaging websites. 

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  • SEO

    5 Essential Content Considerations For Holiday Shopping SEO Success

    Analysts predict a strong holiday shopping season for retailers, with anticipated revenue increases of 7% to 9% over last year. According to Deloitte, holiday sales could top $1.3 trillion between November and January. Over two-thirds of shoppers (66%) of shoppers looking to shop in-store will be searching online to find the best locations, gifts, and deals. The stakes are even higher for ecommerce retailers, as competition is stiffer than ever before. For both real-world and online retailers, a robust online presence in search is integral to sales success this holiday season. In this column, you’ll find five tips  

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