Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. Google is upgrading the concept of E-A-T with an additional ‘E’ for experience. The new E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google’s […]
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![SEO Trends 2023, According To 24 Experts [Ebook]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/seo-trends-slider-63901921afdbb-sej.jpg "SEO Trends 2023, According To 24 Experts [Ebook]")
In a fast-paced industry like SEO, a lot can happen over the course of a year – which is why you want to make sure you stay ahead of the curve. So, how can you gain a competitive edge in 2023? What SEO strategies and tactics will help you dominate […]
ChatGPT is an artificial intelligence chatbot that can take directions and accomplish tasks like writing essays. There are numerous issues to understand before making a decision on how to use it for content and SEO. The quality of ChatGPT content is astounding, so the idea of using it for SEO […]
Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions. After Barry Schwartz shared the […]
This post was sponsored by News & Editorial SEO Summit (NESS). The opinions expressed in this article are the sponsor’s own. Search engine optimization has varying tactics across industries, especially for news publishers. Our SEO efforts differ from those of, say, ecommerce or local. We know it’s not a one-size-fits-all […]
Google announced a Core Algorithm Update on September 12, 2022. The official Google list of announced updates stated that it will take up to two weeks to finish rolling out. “Released the September 2022 core update. The rollout could take 2 weeks to complete.” The initial response from the search community […]
The Truth About The Real ROI Of SEO SEO often involves a significant initial investment with a longer ROI than other channels. And once you let SEO slide, the recovery budget can be even more taxing. However, the ROI from an investment in SEO is generally higher than in other […]
As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals to stay up to date on the latest trends and best practices. And while you could spend hours scouring the internet […]
