By Matthew Bertram, Head of Strategy at EWR Digital & Co-Host of “The Unknown Secrets of Internet Marketing Podcast.” getty Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to uncover […]

So many factors impact SEO performance that there are countless different threads to be pulled on. How do you know where to focus your time and effort to significantly impact your KPIs and demonstrate progress? Here are a few tips and strategies to prioritize first. Structuring Your SEO Strategy Every […]

Google’s help document on controlling your snippets in search results has added some examples of “bad” and “better” meta descriptions.  The bad. Google advises avoiding these four types of “bad” meta descriptions: List of keywords: “Sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles” Same description used for every […]

Google’s quality threshold – and how it relates to indexing – has become a more well-known and widely talked about topic over the past year. Several elements contribute to the value proposition of an individual page and domain. But one key concept that Google covers in their Quality Rater Guidelines […]