SEO is a field that’s ripe with opportunities to build fulfilling careers, though there’s no clearly defined path to getting started. There aren’t necessarily any degrees required to work in SEO. This leaves many aspiring practitioners left to wonder how they can prove they’re qualified for the job. You’ll probably […]

Key Takeaways Define your organization’s “why,” and make it meaningful. Spend time making your case for change less formal and more meaningful and something people can easily relate to. Don’t forget about people, change and learning – this is critical to your organization’s transformation for engaging people into […]

Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This article will discuss 12 different types of micro intents that will help you better understand what types […]