Ahrefs recently announced its new privacy-focused search engine called Yep. The search marketing community responded on social media with enthusiasm for the project but there were many questions. We passed along those questions to Ahrefs and the CEO, Dmytro Gerasymenko, offered answers. My first question was about the name […]
SEO
There’s an abundance of SEO strategies available to improve website performance. However, most strategies focus on increasing sessions. What happens once these users land on your website? As David Freeman explained back in 2017, UX is pivotal to the future of SEO and “what is good for the consumer is […]
SEO is a big thing. Yes, it is made up of a lot of small things. Some connected, some not. We’d all love to stay on track, on plan and have everything go smoothly. But the reality is that, at some point, something won’t perform as expected or a resource […]
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There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal. To utilize this opportunity, marketers need to evolve their mindsets and use technology to analyze multiple […]
SEO (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google. If your site isn’t ranking as high as you’d like it to, it’s time to take a good look at your SEO strategy. Tried and true, as […]
There are plenty of reasons to love SEO. I certainly do and have since I started my SEO journey in 2007. But every job has unique challenges – aspects that can be frustrating, difficult, tedious or even downright painful. That’s why, earlier this week in the Search Engine Land newsletter, […]
Whether you’re managing a car and truck dealership, a tire shop, or any other type of automotive business, search engine optimization (SEO) is a crucial ingredient in every impactful marketing campaign. In fact, digital marketing spending now outpaces conventional advertising in many industries, including automotive. Since 2015, automotive marketing experts […]
