SEO can be a costly investment, so, understandably, you’d want to do everything to get the most out of your investment. But, to do so, you need to be aware of common roadblocks that can hinder SEO success. In my experience, nine things have historically kept my clients from getting […]
SEO
In a Google Office-hours hangout, Google’s John Mueller answered a question about how to use alt text for SEO. Along the way he dispelled the idea that there is a 16 word limitation on alt text and suggested ways to use the Alt Text that would be good for SEO. […]
SEO can be broken down into clear, repeatable steps. We know that: Content is king and user experience is queen. Google wants us to create unique, relevant, comprehensive content so that searches can find exactly what they are looking for. Websites should load fast and make it easy for users […]
What is a toxic link? Are toxic links the same thing as spammy links? Can too many of these hurt your site’s ability to rank? If you are uncertain as to whether you would benefit from filing a disavow, this article should answer your questions. What is a toxic link? […]
When you think about improving your local SEO, do you think about content? Maybe not. I’ll admit, it’s not always the first thing that comes to my mind. But here’s the thing – content directly affects local SEO, and overlooking it is a huge mistake. Yes, we might have limited […]
If you ask 10 SEOs what their top SEO Key Performance Indicators (KPIs) are, you’ll likely receive 10 different answers. The reason is that KPIs are situational; they are specific to each type of business. Accordingly, the following are nine KPIs that can be considered important for a wide variety […]
In the world of SEO, we talk often about technical issues and how to resolve them. We look at content strategy, keyword research, backlinks, and PR. But one thing that we don’t talk about enough is seasonal SEO – specifically its impact, and how to leverage it to improve marketing […]
Google’s principle of E-A-T — which stands for expertise, authority, and trustworthiness — is the search engine’s way of determining the value of content on the web. But, what does it mean for content to reflect expertise, authority, and trustworthiness? “Expertise, for me, is the amount of knowledge you have […]
